Proud Gardens

Privacy Policy

Last updated: April 2026

This Privacy Policy explains how Proud Gardens collects, uses and protects personal information when you visit our website, contact us, request a quote, submit an enquiry form, or interact with our advertising.

1. Who we are

Proud Gardens provides artificial grass, landscaping, garden rooms, composite decking, paving, cladding and related garden services across England, primarily Birmingham, Solihull, Tamworth, Coventry and the West Midlands.

2. Personal information we collect

We may collect the following information:

• Name, email address, telephone number and postal address or postcode.
• Details submitted through enquiry, quote request or contact forms.
• Preferred contact method, service interest and project information.
• Technical information such as IP address, device type, browser type and website usage data.
• Marketing and advertising interaction data, including visits from Google Ads, Facebook, Instagram or other advertising platforms.

3. How we collect your information

• When you complete a contact form, quote form or enquiry form on our website.
• When you call, email, message or otherwise contact us.
• When you interact with our website, cookies, analytics tools or advertising tags.
• When you interact with our adverts on Google, Facebook, Instagram or partner websites.

4. How we use your information

We use personal information to:

• Respond to enquiries and quote requests.
• Arrange consultations, site visits and project discussions.
• Provide and manage our services.
• Send service-related communications.
• Improve our website, marketing and customer experience.
• Measure the effectiveness of Google Ads, Facebook and Instagram advertising.
• Show relevant remarketing or retargeting adverts to previous website visitors.
• Comply with legal, tax, accounting and record-keeping obligations.

5. Marketing, tracking and retargeting

Our website may use Google Tag Manager, Google Ads tracking, Facebook Pixel/Meta Pixel, Instagram retargeting and similar technologies to understand website activity, measure advertising performance and show relevant adverts to people who have previously visited our website.

These tools may collect information such as pages visited, actions taken, enquiry submissions, device information, approximate location and advertising identifiers. Non-essential analytics and advertising cookies should only be used where you have provided consent through our cookie banner or cookie preference tool.

6. Lawful bases for processing

We rely on the following lawful bases under UK data protection law:

• Consent — for non-essential cookies, analytics, advertising and retargeting technologies.
• Contract — where processing is needed to provide quotes, services or project communications.
• Legitimate interests — to respond to enquiries, improve our services, protect our website and manage business operations.
• Legal obligation — where we need to keep records for tax, accounting or legal purposes.

7. Cookies and similar technologies

Our website uses cookies and similar technologies. Some are essential for the website to work, while others help us understand performance, improve marketing and deliver relevant advertising.

Please see our separate Cookie Policy for more information.

8. Sharing your information

We may share data with trusted service providers where necessary, including:

• Website hosting and maintenance providers.
• Form, email and CRM providers.
• Google, including Google Tag Manager and Google Ads.
• Meta platforms, including Facebook and Instagram advertising tools.
• Professional advisers, accountants, insurers or legal advisers where required.

We do not sell personal information.

9. International transfers

Some third-party providers, including Google and Meta, may process data outside the UK. Where this happens, appropriate safeguards should be used, such as adequacy regulations or approved contractual protections.

10. How long we keep your information

We keep personal information only for as long as necessary. Enquiry and quote information is normally kept for up to 24 months unless it becomes part of an active customer/project record. Customer, financial and project records may be kept for up to 6 years where required for tax, accounting or legal purposes.

11. Your rights

You have rights under UK data protection law, including the right to:

• Access the personal data we hold about you.
• Ask us to correct inaccurate information.
• Ask us to delete your information in certain circumstances.
• Object to or restrict certain types of processing.
• Withdraw consent for cookies or marketing where consent is used.
• Complain to the Information Commissioner’s Office.

12. Contact us

To ask about this Privacy Policy or exercise your data rights, contact us at: enquiries@proudgardens.co.uk.

13. Complaints

You can complain to the Information Commissioner’s Office if you are unhappy with how your personal information is handled. We would appreciate the chance to deal with your concerns first.